Guy R. Powell:  Author/Speaker

Guy has spoken at many events and facilitated many workshops around the world.  He is recognized as one of the foremost authorities on the issues of marketing effectiveness and how to use data-driven analytics to improve strategic and tactical marketing decision-making.

Presentation themes

He can provide speaking on many topics surrounding marketing effectiveness and the new competitiveness:

• Marketing measurement for business-to-business marketers
• Marketing measurement and improved ROI for consumer marketers
• Data analytics to support strategic and tactical decision-making
• Make data and creative work to your advantage
• Improving marketing competitiveness through systematic approach to marketing

“Guy Powell's research unlocks the mystery behind driving ROI in marketing. His well researched concepts are illustrated through excellent case studies that will help every marketer improve their strategies, grow sales faster and get more for every marketing dollar spent.”