 Marketing
ROI Workshops - Private
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1.
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Are you trying to change the culture in the marketing organization to one of accountability and value?
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2.
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Do you want to work toward a culture of continuous
improvement?
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3.
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Do you and your team know the key methods and techniques to
measure marketing effectiveness and how they would apply
to your business
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Guy R. Powell has trained thousands of marketing professionals around the globe
on the topics in this book. He presents in an energetic, interactive style. Participants
in the workshops come from just about every industry and level in the organization.
And with every presentation new material is added to make certain that the presentation
is current and addresses the needs and challenges of the attending marketer.
We recommend a one-day training program customized to your business. We provide:
- Pre-workshop consultation with the senior marketing team members to make certain
the content is fully aligned with your needs
- One-day workshop with full-color, printed materials, in-class team building and
learning exercises and numerous real-life case studies
- Follow-up consultation upon conclusion of the workshop
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With this workshop you will have taken the first step in building a
marketing effectiveness vision for your company.
You will:
- Have a team that uses a common marketing ROI
language
- Have a method of building marketing ROI
into every marketing activity
- Know how to build and customize your own marketing
effectiveness dashboard
For a detailed bio of the author and trainer,
click here.
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The materials are easily customizeable for your whole marketing and finance team.
It has been found to be a great way for senior marketing management to change the
culture to one of measurement and continuous improvement to help deliver increased
revenue, profit and share without having to increase marketing investments.
Contacts
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To arrange a workshop with Guy R. Powell:
Contact: Christine Williamson at +1.404.816.4344
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