Marketing ROI Workshops - Public

You've worked hard developing your strategy. Now make sure it works. Attend this workshop and learn how to prove and improve you marketing performance.

Are you under increasing pressure to prove that your marketing works and yet you don't know where to start?

Have you been challenged to prove that your marketing works before you'll get that increased budget?

Are you only able to look at reach and frequency but don't know how those translate into real, measurable, incremental revenue?

Then it's time to learn how to take your marketing to the next level. This marketing ROI and metrics workshop will help you do just that. If you're a senior consumer marketer then this workshop will help you transform your infrastructure to drive repeated marketing success.

6 Key take-aways from this workshop

1. Learn how to improve your marketing mix to drive increased revenue, profit and market share
2. Master essential marketing ROI tactics
3. Leverage real case studies to build your own marketing effectiveness culture
4. Determine the ROI and effectiveness across your entire marketing mix
5. Learn the latest techniques to optimize your marketing mix for launching new products
6. Identify the type and quality of data you need to improve marketing results and support better decision-making
7. Bonus:  Measuring and managing the ROI of Social Media

Review the workshop program.

If you're responsible for the success of your brand, developing effective marketing communications, supporting key strategic decision-making or managing a diverse marketing budget, then this is a must attend. Brand managers, marketing communications managers, consumer insights professionals, VPs of marketing and agency professionals have already attended this workshop.  See the alumni list.

Guy R. Powell has trained thousands of marketing professionals around the globe on the topics in this book. He presents in an energetic, interactive style. Participants in the workshops come from just about every industry and level in the organization.  And with every presentation new material is added to make certain that the presentation is current and addresses the needs and challenges of the attending marketer.  

For a detailed bio of the author and trainer, click here.

Questions?