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  Skip Navigation LinksMarketing Calculator > Workshops > Workshop alumni   

Marketing ROI Workshop - Alumni

Over 50% of the participants have been executive level (Director, VP and above) working in just about every industry and category. We have trained thousands of marketers across many industries.

Marketers who fail to show how their marketing programs generate revenue do so at their career’s peril. You need to prove the value of your efforts to the CEO or CFO, and you need to do it using proven marketing ROI tools, techniques and best practices.  These marketers now have the tools to do just that.


Here is a small sample:
Automotive
Ford
Nissan North America
Delphi Corporation

Business Products
Lanier
Esselte

Business Services
United Parcel Service
Remedy Intelligence Staffing

Consumer Durables
Maytag
BSH Home Appliances

Consumer Package Goods Beiersdorf
Campbell Soup
Coca Cola
The Clorox Company

Education
USC Marshall School of Business
Scientific Learning
Georgia Institute of Technology
Educational Testing Service

Financial
Allstate
AmSouth Bancorporation IndyMac Bancorp
Lockheed Federal Credit Union
MB Financial
Visa USA

Food Service
Jenny Craig
Panda Restaurant Group

Healthcare
Diagnostic Products
Emory University System Healthcare
CareCentric

High Tech
CBeyond Communications
Computer Associates
Hewlett-Packard
Microsoft
Motorola
Pac-West Telecomm
PalmOne
Yahoo!
Ubi Soft Entertainment
Ross Systems
Insight Enterprise

Housing
Dryvit
Interface Flooring
InterContinental Hotels Group

Media and Entertainment
Atlanta Journal-Constitution
Turner Broadcasting

Retail and Distribution
Arrow SBM
Macy's
Smart & Final

Utilities
AGL Resources
Jackson Electric Membership Corp
This was a very valuable day. It gave me information on Marketing Mix Modeling that will allow us to go back and put together a project that makes sense.

 -- VP of Planning

We always had the problem that we didn't know what data, where to get it and how to get it. This workshop really helped !

 -- Director of Marketing

Budgeting was always a painful process for us. We now know how to structure the budget and align expected results to help with the C-Suite.

 -- VP of Marketing

Questions?

  Contact:   Christine Williamson at +1.404.816.4344

 

 



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