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Marketing ROI Workshop - Alumni
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Over 50% of the participants have been executive level (Director, VP and above)
working in just about every industry and category. We have trained thousands of
marketers across many industries.
Marketers who fail to show how their marketing programs generate revenue do
so at their career’s peril. You need to prove the value of your efforts to the CEO
or CFO, and you need to do it using proven marketing ROI tools, techniques and best
practices. These marketers now have the tools to do just that.
Here is a small sample:
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Automotive
Ford
Nissan North America
Delphi Corporation
Business Products
Lanier
Esselte
Business Services
United Parcel Service
Remedy Intelligence Staffing
Consumer Durables
Maytag
BSH Home Appliances
Consumer Package Goods Beiersdorf
Campbell Soup
Coca Cola
The Clorox Company
Education
USC Marshall School of Business
Scientific Learning
Georgia Institute of Technology
Educational Testing Service
Financial
Allstate
AmSouth Bancorporation IndyMac Bancorp
Lockheed Federal Credit Union
MB Financial
Visa USA
Food Service
Jenny Craig
Panda Restaurant Group
Healthcare
Diagnostic Products
Emory University System Healthcare
CareCentric
High Tech
CBeyond Communications
Computer Associates
Hewlett-Packard
Microsoft
Motorola
Pac-West Telecomm
PalmOne
Yahoo!
Ubi Soft Entertainment
Ross Systems
Insight Enterprise
Housing
Dryvit
Interface Flooring
InterContinental Hotels Group
Media and Entertainment
Atlanta Journal-Constitution
Turner Broadcasting
Retail and Distribution
Arrow SBM
Macy's
Smart & Final
Utilities
AGL Resources
Jackson Electric Membership Corp
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This was a very valuable day. It gave me information on Marketing Mix Modeling that
will allow us to go back and put together a project that makes sense.
-- VP of Planning
We always had the problem that we didn't know what data, where to get it and
how to get it. This workshop really helped !
-- Director of Marketing
Budgeting was always a painful process for us. We now know how to structure the
budget and align expected results to help with the C-Suite.
-- VP of Marketing
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Questions?
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Contact: Christine Williamson at +1.404.816.4344
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Sign-up now
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