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Marketing Calculator:  Measuring and managing your return on marketing investment
by Guy R. Powell
John Wiley & Sons, 2008

The Author

If you can consistently grow your company faster than the competition then you have delivered and continue to deliver a strategic advantage to the market.  You can accomplish this through better product development, better strategies or better creative.  But it can also be achieved through improved analysis of available market data to make significantly better marketing decisions. 

Guy has spent the last 10 years doing just that.  Whether it’s for quick serve restaurants, consumer packaged goods, high tech, financial services or telecommunications companies; Guy has taken his diverse background across all aspects of marketing to help marketers make better decisions to deliver more growth at lower cost and risk.

In 2005 he founded DemandROMI, a consulting firm to help marketers improve their tactical and strategic decision making.  He is now bringing this same capability to the global stage through a joint venture under the brand iDMO Group. The time to measure and manage growth through smarter investments in marketing is here.

Contacts

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ROMI:  The next strategic advantage

Marketing effectiveness is the next battlefront in the charge to drive revenue and growth for businesses. With this book marketers will learn how to prove and improve their marketing effectiveness and communicate their results throughout the company.  Marketers will move from being considered just an expense to being a critical component of corporate success.

This compelling book is a fast read and covers all types of companies in the United States and around the globe.  No marketer can afford to miss this book to help drive their succes for their marketing and their careers.