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 Press
Atlanta, GA - - January, 2009
- - DemandROMI launches 2009 Marketing ROI Workshop calendar to help marketers win
during the economic downtown.
DemandROMI, a provider of marketing ROI training and consulting services to help marketers improve their marketing effectiveness to drive more revenue, profit and share, launches a series of thirty four (34) half-day workshops throughout the United States. Through these workshops, participants will learn key concepts about measuring ROI in order to make significantly better strategic and tactical marketing decisions.
Atlanta, GA - - October, 2008 - - Now available: Marketing Calculator:
Measuring and managing your return on marketing investment.
“Finally marketing investment has a consequence. An every day practical guideline
for marketers and controllers. With this book effective marketing becomes a learnable
skill with clear rules. Guy Powell provides an excellent road map for practitioners
that need and want to bring much more transparency into their every day decisions
in marketing. A must read!”
- Vice President, International Consulting Company
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Recent Articles on Marketing ROI
November 4th, 2008 - DemandGen's Demanding Views: Marketing Calculator Author Guy Powell Urges Execs To Connect On Measurement.
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October, 2008 - The Singapore MARKETER: Marketing Calculator Author Guy R. Powell: Your marketing doesn't work.
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