 Press
Release
DemandROMI founder to present at the upcoming MarketingProfs Business-to-Business
Forum 2009 in Boston, June 8th – 9th
ATLANTA, GA — April, 2009 — Guy R. Powell, founder of DemandROMI, and author of
Marketing Calculator: Measuring and managing return on marketing investment, (www.Marketing-Calculator.com)
will jointly present with Suvarna (Sue Padalkar, Senior Manager, Global Marketing
Dashboard,
Avaya, the session entitled, Designing Relevant Marketing
Dashboards. This session will review a framework to structure marketing
data that can be presented into a marketing dashboard. Many of the concepts presented
are discussed in detail in Mr. Powell’s Marketing Calculator book.
If you can consistently grow your company faster than the competition then you have
delivered and continue to deliver a strategic advantage to the market. You can accomplish
this through better product development, better strategies or better advertising
creative concepts. But it can also be achieved through improved marketing management
and ROI through improved analytics, processes and reporting allowing the company
to make significantly better strategic and tactical decisions.
The detailed description for the session is below:
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Wouldn’t it be great to have a reporting system that answers C-level questions about
the past and that provides the right insights to make the best strategic and tactical
marketing decisions for the future? Marketing dashboards are a great first step
in this direction. In this session, we’ll show you how to design marketing dashboards
that demonstrate not just any measurement results, but the most pertinent information
need by senior management. This talk will focus on a framework of marketing infrastructure
and then present a live case study illustrating the successes and challenges faced
by a global marketing team to manage and drive their marketing to the next level.
You will learn how to:
- Compile and present key marketing metrics in your dashboard
- Redesign top metrics based on the new strategy
- Tie your top C-level metrics to metrics further down the marketing organization
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The conference is targeted to Business-to-Business marketers with 2/3s of the attendees
from companies with under 100 million revenue. About 40% of attendees are from the
high tech industry with the remaining attendees from such industries as, healthcare,
financial, publishing and others.
Important conference links:
About DemandROMI
DemandROMI provides strategic marketing consulting and training services. Our team
helps marketers improve the way they view their marketing activities so they can
prove and improve their marketing effectiveness. For more information on DemandROMI
and our services, visit
www.DemandROMI.com.
For our blog, providing insight on a wide range of topics combining strategy and
tactics to deliver improved marketing effectiveness, please visit
www.MarketingTactegy.com
.
For more information please contact:
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In US: Chris Williamson DemandROMI (+1) 404.816.4344
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