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 Press
Release
DemandROMI launches 2009 Marketing ROI Workshop calendar to help marketers win
during the economic downtown
ATLANTA, GA — January, 2009 — DemandROMI, a provider of marketing ROI training and
consulting services to help marketers improve their marketing effectiveness to drive
more revenue, profit and share, launches a series of thirty four (34) half-day workshops
throughout the United States. Through these workshops, participants will learn key
concepts about measuring ROI in order to make significantly better strategic and
tactical marketing decisions.
The workshops are geared for Consumer marketers in the morning session (8:30AM to
12:00PM) and Business-to-Business marketers in the afternoon (1:30PM to 5:00PM).
Key concepts to be discussed include:
- Direct response measurement
- Marketing mix modeling
- Strategic marketing simulation
As a result of the session each participant will be able to:
- Learn how to improve your marketing mix to drive increased revenue, profit and market
share
- Master essential marketing ROI tactics
- Leverage real case studies to build your own marketing effectiveness culture
- Determine the ROI and effectiveness across your entire marketing mix
- Learn the latest techniques to optimize your marketing mix for launching new products
- Identify the type and quality of data you need to improve marketing results and
support better decision-making
The workshops will be hosted in the following cities on the following dates:
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Atlanta, GA |
Feb. 3 |
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Miami, FL |
Feb. 18 |
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Washington, DC |
Feb. 19 |
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Philadelphia, PA |
Feb. 20 |
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New York, NY |
Feb. 24 |
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Newark, NJ |
Feb. 25 |
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Boston, MA |
Feb. 26 |
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Chicago, IL |
Mar. 2 |
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Toronto, ON |
Mar. 3 |
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Denver, CO |
Mar. 4 |
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Dallas, TX |
Mar. 5 |
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Houston, TX |
Mar. 6 |
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Las Vegas, NV |
Mar. 16 |
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Los Angeles, CA |
Mar. 17 |
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San Francisco, CA |
Mar. 18 |
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Portland, OR |
Mar. 19 |
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Seattle, WA |
Mar. 20 |
The cost for the workshop is $139.00. Discounts are available for members of a number of partner marketing organizations, such as the AMA, BMA, DMA and the IABC. Further discounts are available for students and job seekers.
Please go to
www.MarketingROIWorkshop.com
for complete details.
Each participant will receive a free copy of the presenters’ latest book, Marketing Calculator: Measuring and managing your return on marketing investment.
With more than 20 years of hands-on marketing experience, Guy R. Powell is recognized internationally as an expert on the subject of marketing, marketing effectiveness, marketing ROI and ROMI. He has presented to and trained thousands of senior marketers, representing a combined total of over $1 trillion in marketing spend. In 2003, he authored
Return on Marketing Investment: Demand More from Your Marketing and Sales Investments
(www.ReturnOnMarketing.net
), an ideal book for B2B marketers. His new book,
Marketing Calculator: Measuring and managing your return on marketing investment (www.Marketing-Calculator.com
) represents much of the content from numerous case studies much of which will be presented during the training sessions.
About DemandROMI
DemandROMI provides strategic marketing consulting and training services. Our team helps marketers improve the way they view their marketing activities so they can prove and improve their marketing effectiveness. For more information on DemandROMI and our services, visit www.DemandROMI.com. For our blog, providing insight on a wide range of topics combining strategy and tactics to deliver improved marketing effectiveness, please visit
www.MarketingTactegy.com
.
About the Presenter
Guy R. Powell is the CEO and Founder of DemandROMI and is one of the leading authorities
on driving improved marketing effectiveness to support better strategic and tactical
marketing decision making. His company, DemandROMI (www.DemandROMI.com)
headquartered in Atlanta, GA, USA is based on helping marketers and businessmen
to take these critical concepts and implement them within his client organizations.
His consulting career began ATKearney delivering strategic and tactical solutions
to help companies fuel and maintain extraordinary growth. While at ATKearney he
worked on a variety of wide ranging projects for both mid-tier and Global 100 companies
in Europe, providing strategic assessments, business re-alignments and turn-arounds.
He has worked on the client and consulting side of many companies. Since 2005, he
has trained thousands of marketers in countries across the globe, which has allowed
him to hone the concepts in this book and make them meaningful for all marketers.
For more information please contact:
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In US: Chris Williamson DemandROMI (+1) 404.816.4344
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