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DemandROMI founder presents ROMI session for Chartered Institute of Marketing,
Malaysia as part of the groups’ Continuing Professional Development program
ATLANTA, GA — March, 2009 — Guy R. Powell, founder of DemandROMI, and author of
Marketing Calculator: Measuring and managing return on marketing investment, (www.Marketing-Calculator.com
) presented key marketing ROI concepts
to the group as part of the Chartered Institute of Marketing, Malaysia Continued
Professional Development program titled ‘Marketing Marketing Work for Improved Marketing
ROI’ bringing new topics and insights in the area of improving marketing effectiveness.
The talk was designed for Business Owners, Senior Business Managers in Marketing
and Sales, Marketing and Sales Executives, Professional Markets and Business Development
Personnel to determine how they can improve their marketing effectiveness to drive
marketing success with more revenue at lower cost and risk.
If you can consistently grow your company faster than the competition then you have
delivered and continue to deliver a strategic advantage to the market. You can accomplish
this through better product development, better strategies or better advertising
creative concepts. But it can also be achieved through improved marketing ROI base
on improved analysis of available marketing data to make significantly better marketing
decisions.
About the Chartered Institute of Marketing, Malaysia
The Chartered Institute of Marketing, Malaysia,
www.cim.org.my
a sister organization to the Chartered Institute of Marketing in the United
Kingdom, the leading international body for marketing and business development,
provides career support, business information and intelligence and support while
studying marketing.
About DemandROMI
DemandROMI provides strategic marketing consulting and training services. Our team
helps marketers improve the way they view their marketing activities so they can
prove and improve their marketing effectiveness. For more information on DemandROMI
and our services, visit www.DemandROMI.com. For our blog, providing insight on a
wide range of topics combining strategy and tactics to deliver improved marketing
effectiveness, please visit
www.MarketingTactegy.com
.
For more information please contact:
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In US: Chris Williamson DemandROMI (+1) 404.816.4344
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