 Press
Release
DemandROMI Founder to Speak and Deliver Workshop on Proving and Improving Marketing
Effectiveness at the Upcoming Chartered Institute of Marketing in Malaysia’s INCOMAR
Conference July 8th – 10th
ATLANTA, GA, USA and KUALA LUMPUR, MALAYSIA — May 1st, 2009 — DemandROMI™, a strategic
marketing ROI training and consulting firm, announces today that Guy R. Powell,
DemandROMI founder, will speak at the upcoming INCOMAR 2009 (2nd INTERNATIONAL CONFERENCE
on MARKETING and RETAILING 2009) 8-10 July 2009 at Hotel Equatorial, Melaka, Malaysia
Conference put on by the Chartered Institute of Marketing Malaysia (CIMM) and the
and Universiti Teknologi MARA. He will also deliver a one-day workshop on Marketing
ROI and Effectiveness. This workshop will help senior executive marketers learn
how to prove and improve their marketing effectiveness to drive increased revenue,
profit and market share.
The workshop utilizes concepts from the founder's latest book,
Marketing Calculator
,
and from the company's consultancy which has put marketing ROI and metrics into
practice at many organizations. For the full agenda please visit
www.MarketingROIWorkshop.com
.
The materials presented offer key concepts to develop and leverage an effective
marketing ROI implementation strategy:
- What are the marketing ROI calculations that can be used across all marketing activities?
- What are the effective strategies to justify your ROMI accountability & budget?
- What are the key lessons learnt in managing successful ROMI?
- Apply the latest tools, techniques, and technologies
Changing over to a culture focused on improved marketing effectiveness can deliver
5 to 10% increased revenue.
With more than 20 years of hands-on marketing experience, Guy R. Powell is recognized
internationally as an expert on the subject of marketing,
marketing effectiveness
,
marketing ROI and ROMI. He has presented to thousands of senior marketers, representing
a combined total of over $1 trillion in marketing spend. In 2003, he authored Return
on Marketing Investment: Demand More from Your Marketing and Sales Investments,
an ideal book for B2B marketers (www.ReturnOnMarketing.net). His new book, Marketing Calculator: Measuring and
managing return on marketing investment. If you would like more information please
visit: www.Marketing-Calculator.com or go to www.MarketingTactegy.com
and sign up for the founder’s blog on combining strategy and tactics to improve marketing performance.
About the Chartered Institute of Marketing Malaysia
The Chartered Institute of Marketing Malaysia (CIM Malaysia) with Headquarters in
the United Kingdom and its network of Interest Groups and branches in various parts
of the country provide events and venues for members to meet other marketers, learn
from best practices and hear industry experts present cases valuable to their companies.
CIM aims to develop the marketing profession, maintain professional standards and
improve the skills of marketing professionals, enabling them to deliver exceptional
results for their organizations. This is done by providing membership, qualifications
and training to marketing professionals around the world.
Please visit www.cim.org.my.
About DemandROMI
DemandROMI provides strategic marketing consulting and training services. Our team helps marketers improve the way they view their marketing activities so they can prove and improve their marketing effectiveness™. For more information on DemandROMI and our services, visit
www.DemandROMI.com. For more information on our training services please visit
www.MarketingROIWorkshop.com
or
www.SNSWorkshop.com. For our blog, providing insight on a wide range of topics combining strategy and tactics to deliver improved marketing effectiveness, please visit
www.MarketingTactegy.com.
For more information please contact:
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In US: Chris Williamson DemandROMI (+1) 404.816.4344
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