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 Press
Release
NEW BOOK: Marketing Calculator: Measuring and managing your return on marketing
investment
“Finally marketing investment has a consequence. An every day practical guideline
for marketers and controllers. With this book effective marketing becomes a learnable
skill with clear rules. Guy Powell provides an excellent road map for practitioners
that need and want to bring much more transparency into their every day decisions
in marketing. A must read!” - Vice President, International Consulting Company
ATLANTA, GA – September 10, 2008 – Revealing methodologies and a step by step approach
to deliver marketing accountability for marketers in all industries, Marketing Calculator:
Measuring and managing your return on marketing investment, a new book published
by John Wiley & Sons (September, 2008) written by Guy R. Powell, CEO of DemandROMI,
a marketing consulting firm helping marketers make better tactical and strategic
decisions, shows through a wealth of case studies how marketers across the globe
can improve their marketing effectiveness to grow revenue, profit and share.
Marketing Calculator is the first book to support marketers in providing a vision
for the entire marketing team to deliver results. Marketers must now become a critical
component of corporate success, not just an expense that
must be tolerated, or can
easily be cut. It provides three key concepts that any marketer can use to develop
a marketing effectiveness improvement program.
- The Marketing Effectiveness Framework to help marketers talk the
talk of marketing effectiveness within marketing and with the C-Suite.
- The Marketing Effectiveness Continuum to help marketers understand
the organizational issues and change management associated with delivering long lasting enhanced marketing effectiveness.
- The Marketing Accountability Framework to help marketers begin
to collect data that is meaningful to improving their marketing effectiveness and
to become accountable for their results.
Offering case studies from four continents in many industries, Marketing Calculator
offers all types of businesses - consumer, business-to-business, industrial and
OEM, channel and other companies - keys on how to apply each of the concepts to drive improved accountability and better results.
For more information, please visit: http://www.Marketing-Calculator.com
The press release can also be found on the web at:
Press Release
About the Author
Guy R. Powell is the CEO and Founder of DemandROMI and is one of the leading authorities
on driving improved marketing effectiveness to support better strategic and tactical
marketing decision making. His company, DemandROMI (www.DemandROMI.com) headquartered
in Atlanta, GA, USA is based on helping marketers and businessmen to take these critical concepts and implement them within his client organizations. His consulting
career began ATKearney delivering strategic and tactical solutions to help companies
fuel and maintain extraordinary growth.
While at ATKearney he worked on a
variety of wide ranging projects for
both mid-tier and Global 100 companies in Europe, providing
strategic assessments, business re-alignments and turn-arounds. He has worked on
the client and consulting side of many companies. Since 2005, he has trained thousands
of marketers in countries across the globe, which has allowed him to hone the concepts
in this book and make them meaningful for all marketers.
MARKETING CALCULATOR: MEASURING
AND MANAGING YOUR RETURN ON MARKETING INVESTMENT (John Wiley & Sons: US$23.95;
978-0-470-82395-8) available now in stores.
To purchase please visit www.amazon.com .
For more information please contact:
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In US: Chris Williamson DemandROMI (+1) 404.816.4344
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In Asia: Cynthia Mak John Wiley & Sons (+65) 6460.4231 (Singapore) |
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