 Guy R. Powell: Detailed Bio
Wouldn’t it be great to be able to connect all your marketing activities to their impact
on sales revenue? Wouldn’t it be great to remove the guesswork from putting your
marketing plans together? Over the last 20 years Guy R. Powell, based in Atlanta,
GA, USA, has done just that in senior level sales & marketing across the globe
both on the client and consulting sides. As part of his current consulting activities
he has trained and/or presented his findings and methods to thousands of marketers
all across the globe. All of the concepts found in this book have been honed and
improved through his consulting and training activities to make sure they can be
specifically applied to just about any company, regardless of size, industry, category,
target customers or country.
His company, DemandROMI, (www.DemandROMI.com)
is based on helping marketers and business executives to take these critical concepts and
implement them within his client organizations. His consulting career began ATKearney
delivering strategic and tactical solutions to help companies fuel and maintain
extraordinary growth. While at ATKearney he worked on a variety of wide ranging
projects for both mid-tier and Global 100 companies in Europe, providing strategic
assessments, business re-alignments and turn-arounds.
His first book Return on Marketing Investment: Demand More From Your Marketing and
Sales Investments (www.ReturnonMarketing.net)
focuses on helping business-to-business marketers develop a new way to plan, execute
and communicate their results to the rest of the organization. This book focuses
on all businesses – small & large, consumer and business-to-business, NGOs,
OEMs and others. Guy’s direct industry experience includes consumer package goods,
financial services, digital electronics, high tech, brewery, frozen food, automotive,
cable & wire, consumer durables, media & entertainment and many,many others.
Mr. Powell’s educational background includes an MBA from the University of Chicago
and a BSEE from Lehigh University.
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